Running a landscaping business is about securing steady work that keeps money flowing in. That’s where landscaping contracts comes to work. Instead of waiting for one-time jobs, contracts give you long-term clients who pay you regularly. The more contracts you have, the more stable your business becomes.
If you are looking for residential or commercial work, this guide teaches you how to win contracts to keep your landscaping business thriving.
What are Landscaping Contracts?
A landscaping contract is a written agreement that outlines the work, payment, and timeline. It protects you and the client by setting clear expectations and preventing disputes.
There are two main types: residential and commercial.
Residential contracts are for homeowners needing lawn care, garden maintenance, or landscaping projects. These jobs are smaller and may not always require detailed contracts unless it’s a major project like patio installation.
Commercial contracts serve businesses, apartment complexes, and schools. They are often long-term, requiring regular services for months or years. These more formal contracts typically involve a bidding process.
Key contract elements include the scope of work (services like mowing, planting, or seasonal care), payment terms (cost, due dates, and penalties for late payments), and duration (one-time or ongoing service). Additional details may cover material supply, weather delays, and contract termination terms.
A well-structured contract ensures smooth operations and reliable payment, making it essential for building a successful landscaping business.
How do We Get Landscaping Contracts?
There are some of the effective ways to uplift your business and achieving landscape project leads.
Finding Potential Clients
To grow a landscaping business, you must actively seek clients who need regular services. Companies and organizations that manage multiple properties often sign long-term contracts, guaranteeing steady income.
Homeowner associations (HOAs) hire landscapers to maintain neighborhood lawns, parks, and common areas. Securing one HOA contract can provide years of reliable work.
Property management companies oversee apartments, offices, and rental properties. They need consistent landscaping, making them valuable long-term clients.
Real estate agencies require landscaping to enhance property appeal before sales. A well-maintained yard attracts buyers, making realtors ideal short-term clients.
Commercial businesses like hotels, shopping centers, and corporate offices need regular landscaping to maintain a professional image. These contracts often include lawn care, tree trimming, and seasonal decorations.
To find clients, research local businesses, and visit properties that need improvement. Introduce yourself through a professional email or call explaining how your services add value. Attending business events or joining trade organizations helps connect with decision-makers.
Implement Marketing Strategies
To grow a landscaping business, you need a strong marketing plan. The more people know about your services, the more contracts you can secure. Using both online and traditional marketing will help you reach the right clients.
A professional website makes your business look trustworthy. It should include photos of your work, a list of services, and contact information. Social media platforms like Facebook and Instagram are also powerful tools. Posting before-and-after pictures of your projects can attract new clients and show your skills.
Local SEO helps people in your area find your business online. Listing your company on Google My Business makes it appear when someone searches for landscaping services nearby. Using location-based keywords like “best landscaper in [your city]” on your website increases your chances of getting noticed.
Happy customers are your best advertisers. Encourage them to leave positive reviews on Google, Yelp, or Facebook. Reviews build trust and make new clients more likely to choose your services. Offering a small discount for referrals can also bring in more business.
Even in the digital age, flyers and business cards still work. Leaving flyers at local businesses or mailing them to homeowners can generate leads. A simple, well-designed business card makes a great impression and keeps your contact information handy for potential clients.
Networking and Building Relationships
Landscaping success is also about who you know. The right connections can lead to long-term contracts and steady business growth.
Joining industry organizations like BOMA and CREW connects you with property managers and real estate professionals who hire landscapers. These groups host networking events where you can meet decision-makers and showcase your services.
Attending trade shows and local business events helps you find potential real estate, construction, and property management clients. A business card and a short introduction can leave a strong impression.
Partnering with real estate developers and general contractors creates steady referral opportunities. Developers need landscapers for new projects, while contractors can recommend your services to their clients.
Crafting Winning Proposals and Bids
A strong proposal helps you stand out and protect landscaping contracts. Clients want transparent, professional, and competitive bids.
Start with a detailed service description. List specific tasks like mowing, planting, or seasonal maintenance. Include materials, equipment, and service frequency to set clear expectations.
Competitive pricing matters, but don’t undervalue your work. Research local rates and justify pricing by breaking down labor, materials, and overhead costs. Offering service packages can give clients flexible options.
Highlight your unique value proposition—what makes you better? Whether it is eco-friendly practices, quick response times, or exceptional customer service, showcase what sets you apart.
Follow up after submitting a bid. If you don’t hear back, email or call to check-in. A professional follow-up keeps you on their radar and improves your chances of winning the contract.
Leveraging Online Platforms for Lead Generation
Winning landscaping contracts is easier when clients can find you online. The right platforms help attract local businesses and homeowners searching for services.
Google My Business (GMB) boosts your visibility in local searches. A complete profile with photos, reviews, and contact details increases potential clients’ calls.
Contractor job boards like PlansBid connect landscapers with clients. A strong profile and quick responses improve your chances of landing jobs.
Facebook and Google Ads target property managers and business owners. Facebook lets you promote services in specific areas, while Google Ads places your business at the top of search results. Investing in ads speeds up lead generation and keeps your business visible.
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Mistakes to Avoid
Winning landscaping contracts is not just about getting clients but keeping them. Many landscapers make mistakes that cost them time, money, and reputation. Avoiding these pitfalls will help you build a strong, reliable business.
One major mistake is underpricing services to win contracts. While low prices attract clients, they also cut into your profits. You may struggle to cover costs or pay employees if you charge too little. Instead, price your services fairly, considering labor, materials, and overhead.
Another mistake is overpromising and underdelivering. Some landscapers agree to extra work to safe a contract, but failing to meet expectations can damage your reputation. Be honest about what you can do and set realistic timelines. Clients prefer quality work over rushed jobs.
Failing to follow up on proposals is another missed opportunity. Many clients review multiple bids, and a simple email or call can keep you at the top of your mind. Checking in shows professionalism and increases your chances of landing the contract.
Lastly, not having a well-structured contract can lead to disputes. A clear contract protects you and the client by outlining services, payment terms, and responsibilities. Without one, you risk unpaid work or disagreements over expectations.
Wrap Up
Securing landscaping contracts takes strategy, persistence, and innovative marketing. Success would not happen overnight, but staying consistent and improving your approach will lead to growth. Keep refining your marketing, expanding your network, and delivering high-quality service.
Have questions or experiences to share? Drop them in the comments—we’d love to hear from you! 🚀
